Internet marketing is a great way to keep costs down while increasing revenues and profits. A poorly executed internet marketing campaign, however, can only be a waste of money. To ensure that your marketing efforts are truly effective, you need to be consistent. Ads generally perform better, after all, when the value proposition that they contain matches the text on the website or landing page. Continue reading
Most Internet marketing tactics take three months or more to generate any type of significant results. Whether you’re currently using search engine optimization, social media promotion or content marketing, solid results take time to appear. Pay-Per-Click marketing is a great way to achieve instant return on investment while waiting for other marketing efforts to kick in.
What is Pay-Per-Click Marketing?
Also known as PPC, Pay-Per-Click marketing is a technique that allows advertisers to buy ad space online, normally in the form of ad spots on search results pages. The advertiser pays a predetermined amount of money, ranging from a few cents to $20 or more, every time someone clicks on their ad.
How Does it Affect Return on Investment?
The concept behind PPC is very simple: You bid to have your advertisement appear on search results pages or on certain websites when a keyword is entered as search query. If you win the bid, you pay every time someone clicks on your advertisement, and hope that visitors who clicked on the ad will turn into paying customers.
Pricing the Clicks and Determining Profit
Luckily, in the vast majority of cases, you’ll be able to turn a nice profit with a minimal per-click bid amount. For example, if you’re selling purses online for $500 per purse, and your bid amount per click is $9, expect to spend between $72 and $90 on 8 to 10 clicks before selling your purse. Keep in mind that the average conversion rate for PPC campaigns is about 2 percent and that your per click bid will also be affected by other companies who are bidding for the same spot.
If you own a business in the state of Missouri and are using internet marketing, you may find that things can sometimes get stale and sales will slow. One way to perk them up again is to examine your internet marketing strategies. A simple back-to-basics approach may be all that’s needed. Here are some fundamental marketing strategies you may not be using to your advantage.
When your business is ready to take its advertising approach to the online medium, you will want to keep up with the latest practices to generate the best results. If you are not sure where to begin, working with an internet marketing consultant can be a great first step. Finding the right professional is never easy, however, so be sure to consider some of the following things when you look for a reliable consultant.
To begin with, one of the best ways to figure out what consultant will be right for you is to determine your own professional needs and goals. With those in mind, it will be much easier to visualize a future partnership with a candidate. Continue reading
The web is an ever-changing platform and it would not be good to be left behind. Recently, Google announced that another major change in their search algorithm is forthcoming. Part of this is what the web industry is calling “Mobilegeddon” – the search engine will be penalizing websites that are not optimized for mobile devices in mobile searches. As announced, the update will take effect starting April 21, 2015.
While some are in panic with this announcement, others are not surprised. Google has always stated that their goal is to provide users with the most relevant and usable content. Today, a huge percentage of internet users do it on mobile devices, with mobile internet use actually exceeding its desktop counterpart. It only follows that Google will be giving importance to a site’s mobile-friendliness.
Those with responsive web design (RWD) sites are prepared for this. RWD is a web design method that allows a website to respond to the screen size of the device where it is viewed on. So, whether a user is viewing the site from a smartphone, tablet, or desktop, the site will be optimized for use and viewing. For those who don’t have a responsive website yet, it’s time to make the shift. It won’t be an exaggeration to say that RWD is now a must.
Having a responsive website is as far as most startup businesses go in terms of internet marketing. This is one of their major mistakes. Even if everything starts with having a functional web design, businesses should do other things to maintain a good presence online. Here are a few other mistakes businesses do:
Once in a Blue Moon
To provide updated content to your readers, you should blog at least twice a week and regularly publish informative content on all your social media pages, especially Facebook, Twitter, Google+, LinkedIn and YouTube. For companies with market niches, choose at least one platform to accommodate most of your customers. If you post “once in a blue moon”, your market would forget you easily.
Visuals are known to attract more following than pure text. Make sure your site has quality images. It’s also helpful to be active in photo-sharing sites like Pinterest and Instagram, particularly when you have female customers. In shopping, women were found to be more into visuals than men.
Stuffing your content pages with too many keywords and hyperlinks is a common mistake even large companies commit. This creates a red flag with Google’s more sophisticated algorithms. Instead of adding links all over the pages, have a single primary page that flows with the rest of the website one click at a time.
Neophyte businesses have yet to understand how their online habits could affect their bottom line. Avoiding these mistakes is a first step.
Some websites of small businesses have been successful in generating more traffic and raising their search engine results page rankings, while others haven’t been that successful. Ask yourself these few questions to see how you’ve covered the bases of essential online marketing basics:
Have you been utilizing Social Media?
Many small businesses have been ignoring social media in order to save costs and resources. While your business might have a social media profile, it won’t count for much unless it is constantly being updated and reworked with strong content. A strong social media presence is important in raising your website’s search engine results page (SERP) rankings. Continue reading
Content marketing, when executed correctly, can easily boost the traffic your website sees on a regular basis, as well as the amount of sales you enjoy. Of course, the operative phrase in that statement is “executed correctly”. If you are currently doing content marketing, avoid making these three mistakes and you’ll improve the ROI your content gives you:
Poor Quality Content
Poor grammar and convoluted sentences will only confuse your readers and distract them from the message you are trying to get across. Furthermore, Google has created an algorithm that specifically penalizes websites with poor content. Take the time to proofread your work before you post it on your company blog. Continue reading
Speaking at a Startup@Berkeley mixer in 2009, Zynga CEO Mark Pincus admitted to breaking every ethical rulebook to focus on revenue. It might seem like a change of heart thus when he started blaming middlemen for their questionable practices, one of which was offering poker chips for a toolbar that, Pincus said himself, “couldn’t get rid of it.”
Pincus may just be one of many entrepreneurs willing to go in the red in exchange for several thumbs up. In 2013, a joint study by the Chartered Institute of Management Accountants and the American Institute of CPAs found out that 76 percent of financial bigwigs invested in cred in exchange for loss in profit. Continue reading