Speaking at a Startup@Berkeley mixer in 2009, Zynga CEO Mark Pincus admitted to breaking every ethical rulebook to focus on revenue. It might seem like a change of heart thus when he started blaming middlemen for their questionable practices, one of which was offering poker chips for a toolbar that, Pincus said himself, “couldn’t get rid of it.”
Pincus may just be one of many entrepreneurs willing to go in the red in exchange for several thumbs up. In 2013, a joint study by the Chartered Institute of Management Accountants and the American Institute of CPAs found out that 76 percent of financial bigwigs invested in cred in exchange for loss in profit. Continue reading
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