Internet marketing is a great way to keep costs down while increasing revenues and profits. A poorly executed internet marketing campaign, however, can only be a waste of money. To ensure that your marketing efforts are truly effective, you need to be consistent. Ads generally perform better, after all, when the value proposition that they contain matches the text on the website or landing page. Continue reading
Some websites of small businesses have been successful in generating more traffic and raising their search engine results page rankings, while others haven’t been that successful. Ask yourself these few questions to see how you’ve covered the bases of essential online marketing basics:
Have you been utilizing Social Media?
Many small businesses have been ignoring social media in order to save costs and resources. While your business might have a social media profile, it won’t count for much unless it is constantly being updated and reworked with strong content. A strong social media presence is important in raising your website’s search engine results page (SERP) rankings. Continue reading
Have you yet to take advantage of digital marketing strategies that can propel your business to success? If you say yes, 2015 is a good time to change all that.
Not to undermine the power of traditional marketing techniques like direct mail and newspaper or magazine ad placements, but if your company can’t pride itself with an established online presence, it’s going to be a long, arduous road to success. Before you embrace internet marketing methods, however, acquaint yourself with these trends:
It’s the year of “storymonials.”
Storymonials has yet to be part of the Oxford or Merriam-Webster dictionaries, but in the world of internet marketing, it’s cut out to be the “word of the year.” Storymonials are basically customer testimonials on video, and are believed to be more powerful than testimonials because people respond more to visuals than text.
Mobile will take over.
Are you still relying on your old laptop or desktop PC for net surfing? If you say yes, you are way behind the times. Today, majority of people go online using mobile devices like smartphones and tablets, pushing laptops and desktops closer to extinction. As such, make sure your website is already mobile-optimized or mobile-responsive.
Viral videos with positive messages rule.
Spreading a message—good or bad— is easier than ever because of social networking sites like Facebook and YouTube. Put your online power to good use and help spread positive messages with creative media that can, at the same time, boost your company’s public image.
Content marketing, when executed correctly, can easily boost the traffic your website sees on a regular basis, as well as the amount of sales you enjoy. Of course, the operative phrase in that statement is “executed correctly”. If you are currently doing content marketing, avoid making these three mistakes and you’ll improve the ROI your content gives you:
Poor Quality Content
Poor grammar and convoluted sentences will only confuse your readers and distract them from the message you are trying to get across. Furthermore, Google has created an algorithm that specifically penalizes websites with poor content. Take the time to proofread your work before you post it on your company blog. Continue reading