Local buzz is a marketing tool that allows you to optimize your business’ presence in the area or areas where you operate, through local listings, maps, and reviews. It’s a highly cost-efficient tool because it focuses marketing efforts on consumers who are likely to patronize your business. This is also the most effective response to the changing behavior of internet searchers, which has shifted from general searches to location-specific searches.
As more businesses make their presence felt on the Internet, consumers are also getting more confident that they can find providers of the products and services they need on the Web, and localize their search using geotags. Local buzz aims to take advantage of this new trend, and increase the chances of a business being found easily by searchers.