What to Expect in Internet Marketing for 2015

Have you yet to take advantage of digital marketing strategies that can propel your business to success? If you say yes, 2015 is a good time to change all that.

Not to undermine the power of traditional marketing techniques like direct mail and newspaper or magazine ad placements, but if your company can’t pride itself with an established online presence, it’s going to be a long, arduous road to success. Before you embrace internet marketing methods, however, acquaint yourself with these trends:

It’s the year of “storymonials.”

Storymonials has yet to be part of the Oxford or Merriam-Webster dictionaries, but in the world of internet marketing, it’s cut out to be the “word of the year.” Storymonials are basically customer testimonials on video, and are believed to be more powerful than testimonials because people respond more to visuals than text.

Mobile will take over.

Are you still relying on your old laptop or desktop PC for net surfing? If you say yes, you are way behind the times. Today, majority of people go online using mobile devices like smartphones and tablets, pushing laptops and desktops closer to extinction. As such, make sure your website is already mobile-optimized or mobile-responsive.

Viral videos with positive messages rule.

Spreading a message—good or bad— is easier than ever because of social networking sites like Facebook and YouTube. Put your online power to good use and help spread positive messages with creative media that can, at the same time, boost your company’s public image.

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Bringing Missouri Internet Marketing Strategies to the Local Level


An article on the Entrepreneur website details several points that small businesses tend to forget when utilizing local SEO—a particular web marketing tactic. Most businesses think that simply creating a website is enough for online marketing purposes, but such a plain approach might not yield good results in the long run. For effective Missouri internet marketing, businesses should not be afraid to seek the aid of web marketing agencies.
http://prospects247.com/bringing-missouri-internet-marketing-strategies-local-level/

Why Missouri Internet Marketing for Businesses Needs a Solid Strategy


With the number of platforms made accessible for everyone today, the possibilities for effective digital marketing are endless. Nowadays, small Missouri businesses with limited budgets can choose to promote their product through websites, blogs, Facebook, Twitter and many others. Digital marketing beats traditional methods hands down, and more and more business owners are becoming aware of this fact.

That is not to say, however, that they make use of these marketing tools the best way they possibly could. Occasionally, in their desire to gain more customers, small businesses tend to market to a vast audience, not focusing on any target demographic or particular niche. In the same vein, entrepreneurs sometimes fail to identify the goals they want to achieve through their marketing efforts, deeming the process more important than the plan.
http://prospects247.com/missouri-internet-marketing-businesses-needs-solid-strategy/

Three Content Marketing Mistakes to Avoid

Content marketing, when executed correctly, can easily boost the traffic your website sees on a regular basis, as well as the amount of sales you enjoy. Of course, the operative phrase in that statement is “executed correctly”. If you are currently doing content marketing, avoid making these three mistakes and you’ll improve the ROI your content gives you:

Poor Quality Content

Poor grammar and convoluted sentences will only confuse your readers and distract them from the message you are trying to get across. Furthermore, Google has created an algorithm that specifically penalizes websites with poor content. Take the time to proofread your work before you post it on your company blog. Continue reading

Reputation Over Revenue

Speaking at a Startup@Berkeley mixer in 2009, Zynga CEO Mark Pincus admitted to breaking every ethical rulebook to focus on revenue. It might seem like a change of heart thus when he started blaming middlemen for their questionable practices, one of which was offering poker chips for a toolbar that, Pincus said himself, “couldn’t get rid of it.”

Pincus may just be one of many entrepreneurs willing to go in the red in exchange for several thumbs up. In 2013, a joint study by the Chartered Institute of Management Accountants and the American Institute of CPAs found out that 76 percent of financial bigwigs invested in cred in exchange for loss in profit. Continue reading

Local Buzz in Missouri Helps Small- and Medium-sized Businesses Thrive

Generating local buzz in Missouri—lots of it—can help put your business on the map. However, solely relying on traditional marketing channels like print and radio simply won’t cut it these days. You’ll also need to establish a solid presence on the Internet if you really want to make an impression on potential customers. Fortunately, skilled Missouri internet marketing providers such as Prospects 24×7 can develop an online marketing strategy that will place your business in the spotlight—specifically by creating a mobile-friendly version of your website.
http://prospects247.com/local-buzz-missouri-helps-small-medium-sized-businesses-thrive/