Avoiding Internet Marketing Mistakes

Having a responsive website is as far as most startup businesses go in terms of internet marketing. This is one of their major mistakes. Even if everything starts with having a functional web design, businesses should do other things to maintain a good presence online. Here are a few other mistakes businesses do:

Once in a Blue Moon

To provide updated content to your readers, you should blog at least twice a week and regularly publish informative content on all your social media pages, especially Facebook, Twitter, Google+, LinkedIn and YouTube. For companies with market niches, choose at least one platform to accommodate most of your customers. If you post “once in a blue moon”, your market would forget you easily.

Text Heavy

Visuals are known to attract more following than pure text. Make sure your site has quality images. It’s also helpful to be active in photo-sharing sites like Pinterest and Instagram, particularly when you have female customers. In shopping, women were found to be more into visuals than men.

Keyword Stuffing

Stuffing your content pages with too many keywords and hyperlinks is a common mistake even large companies commit. This creates a red flag with Google’s more sophisticated algorithms. Instead of adding links all over the pages, have a single primary page that flows with the rest of the website one click at a time.

Neophyte businesses have yet to understand how their online habits could affect their bottom line. Avoiding these mistakes is a first step.

Effective Missouri Internet Marketing: Mixing Content and Local Buzz


When it comes to effective online marketing strategies, content marketing and local SEO are usually treated as two separate strategies, and most businesses would be torn with choosing between them. However, both actually aim for the same goals of generating more leads, attracting more visitors, and consequently helping a website rise up the ranks of a search engine results page. Hence, content marketing and generating local buzz need to go hand-in-hand if you want an effective Missouri internet marketing campaign.
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Things to Avoid to Ensure Successful Internet Marketing in Missouri


Don’t Underestimate Social Media and Reviews

Social media and review websites offer your customers the chance to voice out their thoughts about your products and services. After all, these very same tools are effective for reputation marketing in Missouri and all over the globe. Be warned, though, that what people say about you online and how your company’s representative would respond will have significant impacts on your reputation. Without proper management of social media accounts, your reputation and your sales could take a dive overnight.

Don’t Force Customers to Register

Sure, having the option to register is a way to get your loyal customers hooked on your services or products, but you should never bar them from your content by forcing them to register. Most internet users are appalled by this method and would likely end up on a competitor’s website instead.
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Is Your Website Faring Well in the SEO Game?

Some websites of small businesses have been successful in generating more traffic and raising their search engine results page rankings, while others haven’t been that successful. Ask yourself these few questions to see how you’ve covered the bases of essential online marketing basics:

Have you been utilizing Social Media?

Many small businesses have been ignoring social media in order to save costs and resources. While your business might have a social media profile, it won’t count for much unless it is constantly being updated and reworked with strong content. A strong social media presence is important in raising your website’s search engine results page (SERP) rankings. Continue reading

What to Expect in Internet Marketing for 2015

Have you yet to take advantage of digital marketing strategies that can propel your business to success? If you say yes, 2015 is a good time to change all that.

Not to undermine the power of traditional marketing techniques like direct mail and newspaper or magazine ad placements, but if your company can’t pride itself with an established online presence, it’s going to be a long, arduous road to success. Before you embrace internet marketing methods, however, acquaint yourself with these trends:

It’s the year of “storymonials.”

Storymonials has yet to be part of the Oxford or Merriam-Webster dictionaries, but in the world of internet marketing, it’s cut out to be the “word of the year.” Storymonials are basically customer testimonials on video, and are believed to be more powerful than testimonials because people respond more to visuals than text.

Mobile will take over.

Are you still relying on your old laptop or desktop PC for net surfing? If you say yes, you are way behind the times. Today, majority of people go online using mobile devices like smartphones and tablets, pushing laptops and desktops closer to extinction. As such, make sure your website is already mobile-optimized or mobile-responsive.

Viral videos with positive messages rule.

Spreading a message—good or bad— is easier than ever because of social networking sites like Facebook and YouTube. Put your online power to good use and help spread positive messages with creative media that can, at the same time, boost your company’s public image.

Bringing Missouri Internet Marketing Strategies to the Local Level


An article on the Entrepreneur website details several points that small businesses tend to forget when utilizing local SEO—a particular web marketing tactic. Most businesses think that simply creating a website is enough for online marketing purposes, but such a plain approach might not yield good results in the long run. For effective Missouri internet marketing, businesses should not be afraid to seek the aid of web marketing agencies.
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Why Missouri Internet Marketing for Businesses Needs a Solid Strategy


With the number of platforms made accessible for everyone today, the possibilities for effective digital marketing are endless. Nowadays, small Missouri businesses with limited budgets can choose to promote their product through websites, blogs, Facebook, Twitter and many others. Digital marketing beats traditional methods hands down, and more and more business owners are becoming aware of this fact.

That is not to say, however, that they make use of these marketing tools the best way they possibly could. Occasionally, in their desire to gain more customers, small businesses tend to market to a vast audience, not focusing on any target demographic or particular niche. In the same vein, entrepreneurs sometimes fail to identify the goals they want to achieve through their marketing efforts, deeming the process more important than the plan.
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Three Content Marketing Mistakes to Avoid

Content marketing, when executed correctly, can easily boost the traffic your website sees on a regular basis, as well as the amount of sales you enjoy. Of course, the operative phrase in that statement is “executed correctly”. If you are currently doing content marketing, avoid making these three mistakes and you’ll improve the ROI your content gives you:

Poor Quality Content

Poor grammar and convoluted sentences will only confuse your readers and distract them from the message you are trying to get across. Furthermore, Google has created an algorithm that specifically penalizes websites with poor content. Take the time to proofread your work before you post it on your company blog. Continue reading

Reputation Over Revenue

Speaking at a Startup@Berkeley mixer in 2009, Zynga CEO Mark Pincus admitted to breaking every ethical rulebook to focus on revenue. It might seem like a change of heart thus when he started blaming middlemen for their questionable practices, one of which was offering poker chips for a toolbar that, Pincus said himself, “couldn’t get rid of it.”

Pincus may just be one of many entrepreneurs willing to go in the red in exchange for several thumbs up. In 2013, a joint study by the Chartered Institute of Management Accountants and the American Institute of CPAs found out that 76 percent of financial bigwigs invested in cred in exchange for loss in profit. Continue reading

Local Buzz in Missouri Helps Small- and Medium-sized Businesses Thrive

Generating local buzz in Missouri—lots of it—can help put your business on the map. However, solely relying on traditional marketing channels like print and radio simply won’t cut it these days. You’ll also need to establish a solid presence on the Internet if you really want to make an impression on potential customers. Fortunately, skilled Missouri internet marketing providers such as Prospects 24×7 can develop an online marketing strategy that will place your business in the spotlight—specifically by creating a mobile-friendly version of your website.
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