The success and failure of a business could highly depend on its online reputation. The hospitality industry is a good example of this. Before travelers stay in a hotel, visit a local attraction, or eat at a restaurant, they go online and see what other reviewers have to say about the hotel’s amenities, the attraction’s features, or the restaurant’s food and service.
If a business develops a negative reputation online or if there are negative reviews about a business circling the Web, it can have a major impact on the bottom line. Businesses, regardless of industry, are battling with one another for a finite amount of customers and cannot afford to lose one.
The unfortunate thing about a negative online review is that it has the ability to reach hundreds of people who may have been interested in what you have to offer at some point.