Internet marketing is a great way to keep costs down while increasing revenues and profits. A poorly executed internet marketing campaign, however, can only be a waste of money. To ensure that your marketing efforts are truly effective, you need to be consistent. Ads generally perform better, after all, when the value proposition that they contain matches the text on the website or landing page.
For instance, if you tell customers to click on an ad to claim a free offer, the landing page should take the customer to that free offer. Another quality of a good internet marketing campaign is that the marketing materials tell the customer what to do. If you want the customer to call the number in the ad, put “call now” or other such phrases in bold letters. If you want the customer to click for more information, then that should be prominently featured on the ad.
These are good qualities for an online marketing campaign to have because it shows that you are honest with the customer. Bait-and-switch tactics or confusing copy can come off as deceptive or just sloppy. Aim to be a reliable and transparent brand that customers find easy to trust.
In short, make sure that your marketing materials are honest and convey the right message to customers.