Having a responsive website is as far as most startup businesses go in terms of internet marketing. This is one of their major mistakes. Even if everything starts with having a functional web design, businesses should do other things to maintain a good presence online. Here are a few other mistakes businesses do:
Once in a Blue Moon
To provide updated content to your readers, you should blog at least twice a week and regularly publish informative content on all your social media pages, especially Facebook, Twitter, Google+, LinkedIn and YouTube. For companies with market niches, choose at least one platform to accommodate most of your customers. If you post “once in a blue moon”, your market would forget you easily.
Visuals are known to attract more following than pure text. Make sure your site has quality images. It’s also helpful to be active in photo-sharing sites like Pinterest and Instagram, particularly when you have female customers. In shopping, women were found to be more into visuals than men.
Stuffing your content pages with too many keywords and hyperlinks is a common mistake even large companies commit. This creates a red flag with Google’s more sophisticated algorithms. Instead of adding links all over the pages, have a single primary page that flows with the rest of the website one click at a time.
Neophyte businesses have yet to understand how their online habits could affect their bottom line. Avoiding these mistakes is a first step.