Avoiding Internet Marketing Mistakes

Having a responsive website is as far as most startup businesses go in terms of internet marketing. This is one of their major mistakes. Even if everything starts with having a functional web design, businesses should do other things to maintain a good presence online. Here are a few other mistakes businesses do:

Once in a Blue Moon

To provide updated content to your readers, you should blog at least twice a week and regularly publish informative content on all your social media pages, especially Facebook, Twitter, Google+, LinkedIn and YouTube. For companies with market niches, choose at least one platform to accommodate most of your customers. If you post “once in a blue moon”, your market would forget you easily.

Text Heavy

Visuals are known to attract more following than pure text. Make sure your site has quality images. It’s also helpful to be active in photo-sharing sites like Pinterest and Instagram, particularly when you have female customers. In shopping, women were found to be more into visuals than men.

Keyword Stuffing

Stuffing your content pages with too many keywords and hyperlinks is a common mistake even large companies commit. This creates a red flag with Google’s more sophisticated algorithms. Instead of adding links all over the pages, have a single primary page that flows with the rest of the website one click at a time.

Neophyte businesses have yet to understand how their online habits could affect their bottom line. Avoiding these mistakes is a first step.

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Effective Missouri Internet Marketing: Mixing Content and Local Buzz


When it comes to effective online marketing strategies, content marketing and local SEO are usually treated as two separate strategies, and most businesses would be torn with choosing between them. However, both actually aim for the same goals of generating more leads, attracting more visitors, and consequently helping a website rise up the ranks of a search engine results page. Hence, content marketing and generating local buzz need to go hand-in-hand if you want an effective Missouri internet marketing campaign.
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Things to Avoid to Ensure Successful Internet Marketing in Missouri


Don’t Underestimate Social Media and Reviews

Social media and review websites offer your customers the chance to voice out their thoughts about your products and services. After all, these very same tools are effective for reputation marketing in Missouri and all over the globe. Be warned, though, that what people say about you online and how your company’s representative would respond will have significant impacts on your reputation. Without proper management of social media accounts, your reputation and your sales could take a dive overnight.

Don’t Force Customers to Register

Sure, having the option to register is a way to get your loyal customers hooked on your services or products, but you should never bar them from your content by forcing them to register. Most internet users are appalled by this method and would likely end up on a competitor’s website instead.
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