Some websites of small businesses have been successful in generating more traffic and raising their search engine results page rankings, while others haven’t been that successful. Ask yourself these few questions to see how you’ve covered the bases of essential online marketing basics:
Have you been utilizing Social Media?
Many small businesses have been ignoring social media in order to save costs and resources. While your business might have a social media profile, it won’t count for much unless it is constantly being updated and reworked with strong content. A strong social media presence is important in raising your website’s search engine results page (SERP) rankings.
Have you been updating your website’s content?
Posting fresh content in your website not only increases organic search rankings, but can also contribute to a positive user’s browsing experience. This does not mean, however, that you can copy a well-written post and pass it off as your own. That is plagiarism and it will negatively affect your business’ SEO efforts.
Are you making yourself different?
Sure, it’s your company’s website, and it’s only natural that content should revolve around the company and its varied products and services. However, there are other companies that offer the same products and services, and people will most likely want to know why they should choose you over them. Make your brand stand out by being more than your competitors and being more than just a brand—and make your special difference reflect on your website.
Your answers to these questions can help you determine whether you should continue with your internet marketing strategy, or you have to admit that you need to seek help from professional marketing experts.