Content marketing, when executed correctly, can easily boost the traffic your website sees on a regular basis, as well as the amount of sales you enjoy. Of course, the operative phrase in that statement is “executed correctly”. If you are currently doing content marketing, avoid making these three mistakes and you’ll improve the ROI your content gives you:
Poor Quality Content
Poor grammar and convoluted sentences will only confuse your readers and distract them from the message you are trying to get across. Furthermore, Google has created an algorithm that specifically penalizes websites with poor content. Take the time to proofread your work before you post it on your company blog.
Neglecting your Readership
The best way to get more people to read your content would be to write about things that interest them. If you have trouble thinking of topics for your next article, ask your readers what they want to read. They’ll be more than happy to supply you with ideas.
Too Much Product Placement
Content marketing is all about providing your readers with helpful information and great value. You can’t do either if you are explicitly marketing your products or services in every paragraph. A simple call to action at the end is enough to help readers link the topic of your content with the products or services you offer.