Reputation Over Revenue

Speaking at a Startup@Berkeley mixer in 2009, Zynga CEO Mark Pincus admitted to breaking every ethical rulebook to focus on revenue. It might seem like a change of heart thus when he started blaming middlemen for their questionable practices, one of which was offering poker chips for a toolbar that, Pincus said himself, “couldn’t get rid of it.”

Pincus may just be one of many entrepreneurs willing to go in the red in exchange for several thumbs up. In 2013, a joint study by the Chartered Institute of Management Accountants and the American Institute of CPAs found out that 76 percent of financial bigwigs invested in cred in exchange for loss in profit. Continue reading


Local Buzz in Missouri Helps Small- and Medium-sized Businesses Thrive

Generating local buzz in Missouri—lots of it—can help put your business on the map. However, solely relying on traditional marketing channels like print and radio simply won’t cut it these days. You’ll also need to establish a solid presence on the Internet if you really want to make an impression on potential customers. Fortunately, skilled Missouri internet marketing providers such as Prospects 24×7 can develop an online marketing strategy that will place your business in the spotlight—specifically by creating a mobile-friendly version of your website.